Have you ever wondered what it takes to launch your own smartphone brand? At first glance, it might sound like a dream only tech giants can afford but with today’s ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) partnerships, creating your own smartphone company is more accessible than ever.
In this article, we’ll break down how ODM/OEM manufacturing works, the steps to get started, and how you can transform your idea into a market-ready device in just a few months.
OEM vs. ODM: What’s the Difference?
Before jumping into production, it’s important to understand the two main manufacturing models:
OEM (Original Equipment Manufacturer):
You provide the design and specifications, and the factory builds it. This gives you full control over design and intellectual property but requires more investment in R&D.
ODM (Original Design Manufacturer):
The factory already has pre-designed smartphone models. You can choose one, customize the branding, and bring it to market quickly. It’s cost-effective and faster but offers less flexibility in design.
Think of OEM as designing a car from scratch, while ODM is like customizing a car that’s already built.
How Long Does It Take?
According to ODM companies like Neway, the entire process can be surprisingly fast. Their typical production flow looks like this:
1. Design & Mold Development – 20 to 30 days
2. Prototype & Sample Testing – 30 days
3. Pilot Run & Mass Production – 30 days
That means in just 80–90 days, you could go from concept to having your own smartphone ready for launch.
Step-by-Step Guide to Starting Your Smartphone Brand
1. Define Your Vision
Decide what niche your smartphone will serve. Will it be a budget-friendly model, a rugged phone for outdoor workers, or a premium flagship device? Your target audience determines your design and pricing strategy.
2. Choose Between ODM or OEM
Pick ODM if you want a quick, low-cost way to enter the market.
Go OEM if you want more control, unique features, and ownership of the design.
3. Research and Select a Manufacturer
Look at companies like Neway and Pretech, as well as other suppliers on platforms like Alibaba. Compare their capabilities, pricing, and minimum order requirements.
4. Request Samples and Negotiate
Always test samples before committing. This lets you check build quality, performance, and user experience. At this stage, discuss branding, packaging, and customization options.
5. Finalize Contracts
Make sure your contract covers intellectual property rights, delivery schedules, quality assurance, and after-sales support. Transparency here will save you headaches later.
6. Oversee Production
Stay in close contact with your manufacturer. From prototype approval to mass production, communication ensures everything matches your brand’s standards.
7. Plan Your Launch Strategy
Once the phones are ready, you’ll need strong branding and marketing. Secure certifications (like FCC, CE) and decide on your sales channels—whether online, retail, or through distributors.
8. Build After-Sales Support
Consumers expect warranty and service options. Having reliable after-sales support can make or break your reputation as a smartphone brand.
A Real-World Example
One of the most successful examples of this approach is HMD Global, the company behind modern Nokia phones. Instead of building factories from scratch, HMD partnered with established manufacturers, focused on design and software, and quickly scaled into a global smartphone brand.
This shows that with the right partnerships, even newcomers can compete with industry giants.
Final Thoughts
Starting a smartphone company might sound like an impossible dream, but ODM/OEM partnerships make it realistic for startups and entrepreneurs. With the right vision, manufacturer, and launch strategy, you could have your own branded smartphone on the market in less than three months.
The smartphone industry is competitive but for those with creativity and a clear target audience, the opportunity is wide open.
